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Malene Charlotte Larsen :: Blog :: Anti-social networking

October 27, 2007

http://malenel.wordpress.com/2007/10/27/anti-social-networking/

What does it mean to be a friend online? As I have pointed out in an earlier blog post and as I stressed during my AoIR-presentation last week, the concept of friendship has changed. Young people do call their contacts on social networking sites ‘friends’ (or at least Danish youngsters do) - even though the majority of their online relationships or the hundreds of people on their friend lists more resemble acquaintances. This, of course, has to do with the fact that social networking sites like Facebook, MySpace and Arto use the metaphor of ‘friending’.


Because of the possibility to ‘friend’ every Tom, Dick and Harry it has been suggested that a new trend on anti-social networking is seeing the light of day. My friend Anders Olsen just pointed me towards an article from LabConfidential that mentions an emerging resistance against the concept of friendship on online social networking sites. The Danish article refers to this article from The Boston Globe on anti-social networks on Facebook etc. The article reads:


Now that Internet users have forged online relationships with the people they like, they can turn their attention to shaming the folks they hate.


With Enemybook, a new program that runs on the social networking site Facebook, you can connect to people you loathe, display their photos and evil deeds, and give them the virtual finger.


Enemybook is one of several new online applications developed by computer-savvy twentysomethings who say they are tired of bogus online friendships. In a dig at the notion of virtual networking, they hope to encourage people to undermine, or at least mock, the online social communities sites such as Facebook were designed to create.


Besides Enemybook the two articles also mention Snubster, Hatebook, IFHY (I Fucking Hate You), NoSo (No Social) and isolatr as anti-social networking sites or applications.


I must admit that I had not heard of half of these sites, but I find the resistance against (the popularity of) online social networking interesting. Does anyone know of any Danish examples? I know that the Danish site Narto (now Narro) started as an opposition to the hugely popular Danish Arto, even though it is not an anti-social networking site per se, but advertises on the front page with the phrase: “If you are too annoying for any other social networking site, then create a profile here - and feel much worse” (my translation from Danish)”. According to the site itself, it has more than 50.000 users (Arto has app. 600.000).


Posted by Malene Charlotte Larsen

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